Wine Club Magazine
When chatting with girls?
What images are linked to it? I'm doing a magazine for my uni project and one of my site is full of lines chat, so I want to consider all aspects that go on when you talk to people. So far I have – Drinking beer / glass of wine, etc. Night club dancing drunk Men Women Pub, etc, etc. Can you think of something else?
God bless you, I hope your week has been blessed, God is good ………
Millennium talks about webs Bodega, Marketing and Wine Clubs
Interview with Leah Hennessy? Goals, owner of 'Wine Sales Millenni and author of the blog' The Millenni: Millennials Wine + '. During our meeting we discussed what he likes and dislikes in a winery's website, ways of attracting Millennials to buy wine and join their wine club. What I like about Leah is more about his advice is easy to follow and concrete actions !!!!!
What do you consider the age range of the Millennium? – You can go to a dozen different places and get the age of a dozen different ranges. Personally, I believe that anyone born after 1978 for a millennium. But more important than age, what really makes a millennium are the shared experiences of a generation that shaped us all a similarly.
Why did he buy the Millennials? – Many of us have graduated from college and identify drinking wine as a symbol of our new mature independent status and lifestyle. We are basically like everyone else – we are looking for wines for special occasions to share with friends and drinking dinner.
Why go to a winery's website? – I think most wineries Millennials not associated with websites. So if I'm taking a wine and see a url, or see that a winery is following me on Twitter, I can go see it out. But I have to be looking for specifically.
What do you look for in a Wine Cellar design web? – A good design and information that is easily accessible. And DO NOT use the same design we have had over the past 20 years! Look kind of page layout web as a haircut? can be really comfortable with the same hair cut that you have been receiving over the past 20 years, but enough for now hope to date with that 'do. Update it! And like a haircut, take a look at magazines in and choose what you really like what is happening NOW and incorporate these aspects in its design – will be great.
– PS: We do not care to scroll down to read the entire page, so do not kill yourself trying to fit all on one screen with no scroll bar.
Do you prefer web sites in Flash? (I ask this because many wineries feel Millennials are attracted to websites with all the bells and whistles.) – You have to understand, I (and millennium in general) are on the internet ALL THE TIME. We just want to be able to access information you're looking for quickly and easily. So if the flash is well done and I can still reach the information, then fine. But if it is too stylized or unprofessional, I'm not coming back. So really, if a site has flash or no difference to me (I really do not need all the bells and whistles)? everything is together on how well it is and how much that excites me about wine.
How do you feel about websites that are open to music or someone talking to you? – Everyone I know who hates? especially if I'm at work! Maybe because it reminds us a lot of our old [MySpace pages that are opened to the music].
What irritates the winery website about? – The sites that still have old designs, date, pixelated images, spontaneous music – Even if a site does not have enough information, and / or when the site is difficult to navigate. These things drive me crazy, but I'm always amazed at how many there are. These companies are shooting themselves in the foot by having these old or unprofessional websites which are representing a group of consumers who want to impress. When I sat down Morgan First [Marketing and Director of the Community to review the second glass of wine and website], the state of many winery websites is one of the first things you end up discussion. Morgan is based on these sites for information about upcoming items and / or tastings. She wants to get your information quickly and easily I do not want to be bogged down with poor navigation, the text out of date and slow-loading graphics.
What information do you look for in a website the cellar? – Where are you! If you live in the Willamette Valley, Oregon, I know. After that, you want your brand to get me excited about your wine! For anyone who does not understand what brand is, is your identity and point of view (POV) to show the world – this is what makes you stand out.
– For example, schools red cap Viña del Viewpoint about the young family that owns and operates the vines in his vineyard Howell Mountain. Support this brand image showing the reality of the family who work in the vineyards and in the text with titles like "Is dad outside the Grapes Kiss Again?"
– After homepage, which go right to the wine section and look at the prices. If you are loading a lot of money for their wines, then you better have an awesome site.
What makes you want to return to a winery's website? – I like to come back for more information, to buy wine (especially if there was a sale or Shipping was free) and maybe check out your blog and see new photos? but I would only do if he knew the blog and gallery is updated regularly.
What kind of Internet connection do you have? – Very fast. This is true for the majority of Millennials and do not have a fast Internet connection at home, then, would definitely have one at work.
Make search engines included in your search for good wines? – Not often. Never blindly search for wines on the Internet. I have to have heard of a specific region or wine cellar before you go looking for them online.
Do not hold many websites using Millennials access mobile devices? – Do I look on websites using a mobile device, but if your site does not look good on my mobile browser that is not an agreement to break. However, if you decide to create a mobile version of your website, be sure to flaunt it. Maybe even incorporate their expertise in Point of view.
I read about how Millennials live and breathe on Facebook and really did not even check your email? is this true? If so, would be an eNewsletter campaign to work with them? – If you go for Millennials, then you should know that spam =. eNewsletters If you really want one millennium later, create a Facebook fan page 'for her store, and then use it as another mail list. If you're not sure how you can read my article in Facebook for Wineries and if you still need some help, contact any Millennials I know and ask them to teach. They can be your expert on FaceBook and teach you their pros and cons, and proper etiquette FaceBook.
Bodegas are saying to the left and right to use Twitter. But how effective is the use for Twitter attract the attention of the Millennium? – Although there are nowhere near as many Millennials on Twitter, as there are on Facebook – remains an important tool in your media kit social communication because there are millions more potential customers there to connect.
What other social networking sites do not regularly go to the Millennials about the wine? – Yelp is a review site and is incredibly valuable for anyone who goes to a restaurant or wine BUY. In case of sale of wine then I would like to see if it listed on Yelp and if you have any reviews.
You suggest in your article Millennium Wine Club holds outreach must offer a lighter version of its wine club for the Millennials? do something away to its current Wine Club Members? – No. As long as the rules are clearly posted, then why are the existing members are upset? After all, it annoyed me when my bank offers discounts to students! I understand where they are and why they need the discounts. The same applies to us the Millennials. Most of us are paying student loans or saving to buy a house and may be more likely to join their wine club, whether you have a "lighter" it is easier to pay. And we are very selective about what the wine club who want to join. The club has to offer good discounts, shipping and treat us well with respect.
I can not thank you enough for its Leah insightful and easy to implement ideas that can help you reach Millennials and hopefully, make them loyal buyers of wine! You look at your blog http://millennier.wordpress.com/
About the Author
Rachell Coe is an experienced web designer and marketer helping small, boutique and micro wineries and vineyards build a strong web presence and successfully market and sell their wines.
Find more information on small winery marketing at http://www.4thegrapes.com/WineMarketingBlog/